In his post on creativity, Garr Reynolds of Presentation Zen asks, “What might you do if you could remove all the fear?”
This is one thing I would do. I have had this blog on my mind for about 5 months now and have been obsessing over how to present it, how it would be received, what will the agency/clients think. So many things.
Garr’s post helped me come to terms with the fact that I’d never know unless I put it out there. Take the risk. Which is the same thing I ask of my client & my colleagues, and even my Nana on occasion. So I have to live it, right? Be the thing that I’d like to see in others, and in the industry.
This space is not to say that I’ve never been lazy in my lifetime… I would assume that we’ve all had moments or eras of laziness. I would just like to encourage and promote the adventurous and kinetic energy of marketing communications with smarts. There are clearly examples of success when the message is clear. And then there are the lazy posers who don't beleive in themselves..
Must we all herd to MySpace and YouTube for lost reach & frequency as consumption splinters? This only exxacerbates the issues.
Is sponsorship the only way to create prominence or could you create your own property to draw the audience you seek?
Does cool matter more than relevance? And what the hell is cool, anyway?
These are some of the questions I'll take on here, instead of yelling myself hoarse.
